Impulse Buy
Saturday, 17 January 2026 15:04![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
elusivek.... I don't know, YOLO? FOMO? But I thought it so interesting. I already have an Apple Watch, so I don't know why I was so pulled by this analogue watch.
It's Snoopy!
I purposefully only spoke English in this shopping trip and the guy was spinning a story that Snoopy is actually first to the moon. A quick google search says that it's true. Huh. Cute. This watch can only be bought when it's snowing in Switzerland, so the website does show the weather forecast. The moon phase complication also features a unique snowflake on the moon... they say there's no 2 same watches. I wonder just how many designs there are.
No full moon yet, so I'll wait until it's the full moon to see what mine looks like.
There's a page of sample snowflakes. My friend C also bought this watch (we bought separately) and she complained that her snowflake was a thin ugly and sad design, but it's not in the page, so I guess they really are unique. Can't wait to see mine.
Besides, it's really a strange positioning. It's Swatch, you know, everyday sporty watch, and Omega, what I understand as classy premium watch.
It's Snoopy!
I purposefully only spoke English in this shopping trip and the guy was spinning a story that Snoopy is actually first to the moon. A quick google search says that it's true. Huh. Cute. This watch can only be bought when it's snowing in Switzerland, so the website does show the weather forecast. The moon phase complication also features a unique snowflake on the moon... they say there's no 2 same watches. I wonder just how many designs there are.
No full moon yet, so I'll wait until it's the full moon to see what mine looks like.
There's a page of sample snowflakes. My friend C also bought this watch (we bought separately) and she complained that her snowflake was a thin ugly and sad design, but it's not in the page, so I guess they really are unique. Can't wait to see mine.
Besides, it's really a strange positioning. It's Swatch, you know, everyday sporty watch, and Omega, what I understand as classy premium watch.
no subject
Date: 2026-01-17 10:15 (UTC)They are all owned by the swatch group. Swatch converted their 1980s position to buy out many of the brands that were at deaths door in the early 1980s due to the influx of Japanese watches, with the quartz revolution leading the way.
For example, eta movement are in both swatches, tissots and omegas.
The quirky swatches saved the Swiss watch industry!
History aside, it doesn’t answer your question though, the combination marketing exercise.